KWEKWE based
dairy products producer Dendairy says it has invested in new multi-million
dollar state of the art factory equipment which comes with a boxing line.
The
move comes at time when the country is trying to reverse a decline in the dairy
industry characterised by a shrinking national herd and influx of foreign
products on the market.
In
an interview a company official Daryl Archibald said the investment was
necessitated by the company’s need to produce 3000 tonnes of boxed milk a month
per.
"This
is a very sophisticated plant and we spent US$6 million on the plant with US$2
million going towards the boxing line.
“Dendairy
is currently the only company to have invested in a boxing line and will be the
only local supplier of long life milk and juice packaged in this format,”
Archibald said.
Archibald
said the plant installed by renowned supplier of long life milk and juice
packaging plants TetraPak would enable the company to tap into the growing
dairy and juice market by producing a diverse line of products.
Currently
Dendairy range of products includes UHT milk, flavoured milk, yoghurt,
ice-cream, butter and powdered milk.
Milk
consumption per capita in Zimbabwe is still very low and is estimated to be
between seven to eight litres per person per annum, indicative of the potential
the industry has if compared with other regional countries like Botswana and
South Africa who consume between 37 and 79 litres per person per annum.
"We
will be rolling out numerous product ranges with the first being full cream
milk 500ml and 1litre, our proven flavoured milk lines and nectar juice
line," said Archibald.
Dendairy’s
move is line with the buy Zimbabwe concept which aims at reducing the influx of
imports from neighbouring countries predominantly from South Africa which is
the biggest importer of boxed milk into Zimbabwe.
"We
are looking at reducing our imports from South Africa gradually as we won’t be
able to immediately make use of our installed capacity," said Archibald.
At
its peak, the dairy sector produced over 250 million litres of milk but the
figure tumbled to 56 million litres in 2012.
The
national dairy herd also tumbled from 197 000 at its peak to 26 000 in 2012
while dairy commercial farmers decreased from 500 to 100.
The
decline in the local dairy industry product has led to the influx of South
African products which now dominate the local market.
Currently
the country imports four million litres of dairy products a month with 90
percent of the products being boxed UHT milk.
Archibald
said the sector had made presentations to government for temporary protection
in order for them to regain competitiveness.
Among some of the presentations made to
government through the ministry of finance was the imposition of duty on dairy
products from South Africa.